How To Partner With Google To Get New Dental Patients
These days the success or failure of your Dental Practice hinges primarily on one important area – your ability to get people to your website and convert those visitors into patients. Powerful Internet marketing tactics are being employed by Dental Practices everyday in a bid to expand their businesses and attract more patients. For the long term, an effective strategy of bringing in a constant flow of new patients is necessary.
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Now let’s take a look at some ways you can hold your costs down while propelling your practice skyward using online advertising.
The 2 keys to getting dental patients online are traffic and conversion. You need to get pre-qualified visitors to your website and convert them into patients. So if speed is what you’re after, below you’ll find 2 lightning fast tips to attract new patients with your website.
So let’s get started:
Media Buys.
This is the process of buying ad space on websites. You would typically use banner ads for this type of advertising. Media buying is a powerful source of instant traffic because you can place your banner ads in front of thousands of potential customers literally overnight.
How do you find websites to publisher your banner ads?
First, you can target sites in your niche. However, if you are a direct competitor they may not want to sell you ad space. Alternatively, you can buy media from websites that cater to your client base.
To do this, you need to know your demographics and the demographics of the website on which you wish to advertise. How can you find this information? That’s easy. Just visit quantcast.com or Alexa.com
Now that you know your demographic, you can search alexa.com and ranking.com for websites that cater to your demographic. This way you can find local high traffic sites where your patients hang out.
When reviewing the websites you find in your search, look for an *advertise* link at the bottom of the page. This will give you their media buying requirements.
The fee for this type of advertising is either a monthly charge or a cost per thousand impressions – or CPM for short.
CPM is the price you would pay to an advertising vendor for every 1,000 times your ad is displayed.
This fee can range from .25 to $50 per thousand impressions. Personally, I never agree to pay more than $1 to $3 CPM.
Here’s what to say when you contact the websites to negotiate the best rate for your buy:
* We are a direct response advertiser and we are looking to buy remnant inventory. What is the lowest price your advertisers are paying for remnant traffic right now?*
Remnant traffic is left over traffic the site was unable to sell at full price. You can typically purchase this traffic at a huge discount.
Pay-Per-Click (PPC) Advertising.
Another way to jump start your income is to buy PPC traffic from:
Google: google.com/adwords
Yahoo: sem.smallbusiness.yahoo.com/searchenginemarketing
MSN: adcenter.microsoft.com
The cool ting about the internet is your ability to spy on your competition. If you would like to eliminate some of the guess work involved with starting a PPC campaign from scratch, here’s a tool that will give you all your competitors’ top performing keywords and ads: keywordspy.com
Here are a few tips to help you create winning ads for your pay-per-click campaigns:
1. Test magazine headlines in your ads. Go to magazines.com to find magazines in your industry.
2. Test switching the 1st and 2nd lines of your ad to see if it increases click thoughs and conversion.
3. Ask a question. Here’s an example: “Would you like to lose 7 pounds in 10 days?”
4. Test *Wanted* headlines. Here’s an example, “Wanted: Women Age 25-54”. Again, you would need to know your demographics to create such a headline.
5. Use specifics – no generalities. For example, if your product tastes great you wouldn’t just make the statement “tastes great” in your ad. Instead, you would say, “won 23 taste test awards”. Get the idea?
Well, that’s all for now. With these helpful tips you can grow your practice with much less effort. Undoubtedly, good Internet advertising tips and tools can produce the desired result when used wisely.
Additional Resource:
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