3 Proven Methods For Attracting New Patients
Are you looking to get more patients for your Dental Practice? Quality website traffic is very important, even critical, to the success of your practice. For the long term, an effective strategy of bringing in a constant flow of new patients is necessary. Read on for some tips that can help you generate an unlimited supply of new patients from Google.
You will need a website to implement these strategies. Only a professional looking website will do.
The free design website and the amateur look are not an option for a dentist. Think about it. How can you expect to have new patients willing to spend a significant amount of money in dental services, when your website looks like you may have plastic chairs in your reception area!
Here’s a great place to get a professional looking website at a reasonable price: Discount Dentist Websites
I. Get Top Search Engines Listings
One way to get new patients is to get your website listed on the first page of Google. Here’s how:
Step #1: Keyword research – Find the keyword terms for your practice that have the most search volume with the least competition. Here’s a free tool to help: https://adwords.google.com/select/KeywordToolExternal
Step #2: On Page Optimization – Put your main keywords in your web page, title tag, H1 tag, image alt tags, image names and internal links. Use “No Follow” tags in your internal links to channel Page Rank to your important pages. You will also need to consider your site structure and internal linking strategy to channel your page rank properly.
Step #3: Off Page Optimization – The most important off page factor is link popularity. You need backlinks from as many high page rank websites as possible. Here are a few ways to increase your link popularity:
Article syndication, social bookmarking, blog posts, forum posts, directory listings and link buying.
II. Google Adwords
Another way to get new patients from Google is to advertise using Google Adwords.
Adwords can be a very profitable place to invest your advertising budget. In fact, I make most of my living doing so. The key is to understand the (sometimes unwritten) rules, tips, and tricks to employ in order to create a profitable campaign. Here are 3 quick tips to help:
Tip #1: Split test your ads – Run 2 ads, keep the winning ad and repeat the test. Use a split test calculator to decide the winner.
Tip #2: Improve your Quality Score – Google will reward you for a high quality score with lower ad costs and better ad positioning – Giving you more website traffic and customers! Here are a few tips to improve your quality score:
(1) Write winning ads to improve your click through rate (2) Make sure your keywords, ads and landing pages are all related (This is extremely important!) (3) Improve the loan time of your landing pages – Google and your customers appreciate web pages that load quickly
Tip #3: Track Conversions – If you do nothing else, do this… You must track conversions! If you don’t know what you’re getting for your advertising dollar, how can you make good decisions?
If you’re selling a product, the best way to do this is to use Google’s conversion tracking. But since you offer a service you’ll need a separate phone number for tracking. You can get one here: www.RingCentral.com
III. Google’s Local Business Listing
When you conduct a local search you’ll notice Google offers a list of local businesses.
You can list your practice there for free. The problem is your competitors have free listings there as well.
To improve your business listing, Google recommends that you establish a strong, accurate presence on the web.
Make sure that information about your business on the web is accurate, and try to correct it if it’s not.
Google improves search results using information about your business from all over the web.
Encourage customers to review your business or to blog about it. Google uses these to improve search results too.
That’s all for now. With these helpful tips you can grow your practice with much less effort. Yes, the resources you need to get more patients online are readily available. Thanks to the World Wide Web and this dental marketing plan.
